Who uses Proofing Paper and why?
Someone is always around to say it is better to be safe than sorry. This applies to the printing world too. There could be nothing worse than incurring the expense of a print run for brochures to find out that it wasn't exactly what the client wanted after all. So, the insurance is provided by the proofs. This gives the printer the security that the work prepared meets the client's expectations and the authority to proceed.
Who would need to produce a Proof?
Anybody that provides a visual printed service would be wise to produce a proof of their work. Newspaper and magazine publishers come immediately to mind but following on from these print service providers, commercial printers, graphic designers and artists, ad agencies, professional photographers, GIS (Geographic Information System) and CAD (Computer Aided Design) professionals to name but the most obvious. With the sophistication of software and printers now accessible to everybody the opportunity to eliminate costs or the chance for self expression by self publishing become just that little bit easier. A little understanding of the industry and the care taken by the professionals will show that not all is as it seems initially and the perfect visual outcome cannot be guaranteed until the step is taken to make a proof to see really what actually has been created.
Who should also create a proof?
An additional thought: How about printing out a copy of website pages on paper that would mimic the glossy view we see on our computer monitors? Is your business represented on the internet as professionally as you would wish? Like everyone else I have come up against several websites and wondered whether the creator really even looked at the pages before offering them to be seen and judged by the world. Forget the typos and grammar, which hopefully will be identified, but a chance to look at the pages on Proofing Paper rather than only on a screen will give a different perspective on how the world sees your business. Less is sometimes more, and are the areas you want to promote easily visible or lost in the multicolored glare?
Index of Proofing Paper articles